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Key Responsibilities

1. Brand Strategy & Insights Support

• Assist in conducting market research and analyzing consumer insights, trends, and competitor activities.
• Support the development of brand positioning, messaging, and campaign ideas aligned with business objectives.
• Contribute to preparation of presentations and reports for internal stakeholders.

2. New Product Launch Support

• Assist in coordinating new product launch activities, including tracking timelines and deliverables.
• Collaborate with cross-functional teams (TS, CA, SCM) to ensure smooth execution.
• Help prepare post-launch performance tracking.

3. Brand Communication & Campaign Execution

• Assist in developing marketing materials (POSM, print, digital assets, prizes, etc.).
• Coordinate with creative and production agencies to ensure timely delivery of materials.
• Support campaign execution across channels and help track performance and results.

4. Digital Tool (Telegram Bot) Support

• Support the management and daily operation of the Telegram Bot (campaign updates, content uploads, contest coordination).
• Assist in planning digital engagement activities (promotions, contests, content updates).
• Monitor performance metrics and help prepare analytical reports.
• Coordinate prize logistics and ensure timely delivery to winners.
• Assist in troubleshooting issues with agencies when required.

5. General Team Support

• Provide day-to-day operational support to the Brand Team.
• Coordinate meetings, prepare materials, and follow up on action points.
• Support ad-hoc projects and initiatives assigned.

Qualifications & Skills

• Final-year student or recent graduate in Marketing, Business, or related field.
• Strong analytical and organizational skills.
• Good communication and presentation skills.
• Proficiency in MS Office (Excel, PowerPoint).
• Interest in marketing, branding, and digital tools.