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The Marketing Specialist is responsible for defining and executing the global marketing strategy across all operating jurisdictions. This is a high-impact role with significant autonomy, requiring a marketer who is comfortable operating within a complex, multi-regional business environment.

Key Responsibilities

• Lead the group’s digital marketing presence, including the corporate website, SEO strategy, and all digital channels.
• Develop and oversee a content marketing programme, including technical articles, case studies, and white papers that demonstrate the company’s expertise.
• Manage the social media strategy and editorial calendar, ensuring content is relevant, consistent, and aligned with business objectives.
• Monitor digital performance metrics and use data-driven insights to continuously improve reach, engagement, and lead generation.
• Partner closely with regional Business Development teams to develop market-specific campaigns, collateral, and client-facing materials that support the sales pipeline.
• Develop and execute the group’s events strategy, including industry conferences, trade shows, technical seminars, and client entertainment.
• Manage relationships with PR and media agencies, overseeing press activity, media placements, and the group’s external communications calendar.
• Act as the primary point of contact for all marketing-related queries internally and externally.
• Manage the group marketing budget, ensuring efficient allocation of spend and clear return on investment (ROI).
• Produce regular performance reporting covering campaign outcomes and digital analytics.
• Evaluate, select, and manage external agencies, vendors, and creative partners.

Knowledge, Skills & Competencies

• Proven track record in B2B marketing, with demonstrable experience developing and executing multi-channel marketing strategies.
• Exceptional written and verbal communication skills, with the ability to produce high-quality content.
• Experience managing digital marketing programmes, including website management, SEO, paid media, and social media.
• Strong presentation skills, including the ability to prepare clear, executive-ready presentations.
• Experience in market and competitor research, with the ability to translate findings into actionable insights.
• Ability to compile, analyse, and interpret marketing data from relevant sources, and deliver structured, easy-to-understand reports to management.
• Experience managing agencies, creative partners, and external vendors.
• Proficiency across the Microsoft 365 suite and marketing technology platforms (CRM, marketing automation, analytics tools).
• Experience working with AI tools and graphic design software.

• Demonstrated ability to operate independently in a complex, fast-paced international environment.
• Experience working in a group/holding company environment with multi-jurisdictional scope.
• Fluency in English.