Город: Минск
Занятость: Полная, 5/2
Опыт работы: От 1 года до 3 лет
VIDEN is a digital advertising agency that partners with eCommerce brands to help them grow through smart marketing decisions backed by analytics. We specialize in platforms like Google, Meta, Microsoft, TikTok, and Amazon Ads to deliver measurable results.
We are seeking a Paid Social Manager to join our team of performance marketing experts.
In this role, you will be responsible for managing, optimizing, and scaling paid social campaigns across Meta and TikTok for leading international D2C eCommerce brands, primarily in the US market. You will work with substantial advertising budgets, analyze performance data, and drive measurable business growth through data-driven marketing strategies.
If you're passionate about performance marketing, thrive on analytics, and are eager to grow alongside ambitious brands, we'd love to hear from you.
Responsibilities:
Manage full-cycle paid social marketing projects for international D2C eCommerce brands, primarily in the US market
Develop and execute data-driven growth strategies aligned with clients' business goals, profitability targets, and key performance metrics
Plan, launch, optimize, and scale Meta Ads and TikTok Ads campaigns while maintaining full ownership of account performance
Analyze creative performance, audience behavior, and testing results to identify scaling opportunities and improve acquisition efficiency
Monitor and achieve key account KPIs, including revenue growth, ROAS, CPA, MER, conversion rate, and other performance metrics
Collaborate closely with designers and creative teams to develop high-performing ad creatives, testing roadmaps, and creative briefs
Conduct account audits, performance reviews, and ongoing optimization initiatives to improve efficiency and unlock additional growth opportunities
Communicate directly with clients, present performance insights, explain strategic recommendations, and build long-term trusted relationships
Leverage AI tools, automation, and emerging platform features to improve campaign performance, streamline workflows, and identify new growth opportunities
Ensure accurate tracking, attribution, reporting, and data integrity across assigned accounts
Requirements:
Experience optimizing toward business outcomes, including revenue growth, profitability, and customer acquisition goals
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
Experience managing large advertising budgets and multiple client accounts simultaneously
Ability to collaborate effectively with designers and provide clear creative briefs, testing hypotheses, and performance feedback
Familiarity with attribution and analytics tools such as GA4, Triple Whale, Northbeam, or similar platforms is a strong plus
Proactive approach to problem-solving, experimentation, and continuous performance improvement
Interest in AI tools, automation, and emerging marketing technologies
Excellent communication, presentation, and organizational skills, with strong attention to detail and ownership mindset
Upper-Intermediate (B2) or higher level of spoken and written English
Why Join VIDEN?
Flexible working hours from 11:00 AM to 7:00 PM, Monday through Friday
A 3-month paid trial period (onboarding) to ensure a good fit for both parties
Access to paid English courses to improve your language skills
Comprehensive medical insurance coverage
Financial support for sports activities to promote a healthy work-life balance
Collaborative and supportive work environment with opportunities for growth and advancement
Competitive salary and benefits package
Opportunity to work with a diverse client base and make a real impact on their digital success
Regular team-building events, workshops, and training opportunities
https://gsz.gov.by/registration/employer/vacancy/1907418/detail-public/
Адрес: Минск, проспект Дзержинского
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