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Обязанности

• Develop, create, and publish engaging multimedia content (photos, videos, Reels, Shorts, stories, and posts) for WIUT's official social media channels.
• Capture high-quality video content during university events, academic activities, student life initiatives, graduation ceremonies, guest lectures, and other institutional activities.
• Produce and edit short-form and long-form video content that promotes WIUT's programmes, achievements, students, faculty, and partnerships.
• Plan and execute social media content in line with the University's marketing, recruitment, branding, and communication objectives.
• Monitor social media trends and propose creative content ideas to increase audience engagement, reach, and brand awareness.
• Collaborate with faculty, departments, student societies, and university leadership to identify and develop content opportunities.
• Manage the day-to-day publication of content across social media platforms, ensuring consistency with WIUT's brand identity and communication standards.
• Conduct interviews with students, alumni, academic staff, and university partners for promotional and storytelling purposes.
• Support student recruitment campaigns by creating content that highlights the student experience, academic excellence, employability outcomes, and campus facilities.
• Assist in the promotion of university events, conferences, competitions, open days, and community engagement activities.
• Ensure all content complies with university policies, brand guidelines, and copyright requirements.
• Coordinate with the Marketing and Communications team to support integrated marketing campaigns and strategic communication initiatives.
• Monitor and promptly report potential reputational risks, negative publicity, misinformation, and crisis-related issues on social media channels, supporting the implementation of the University's crisis communication procedures.
• Contribute to enhancing WIUT's reputation, visibility, and digital presence among prospective students, current students, alumni, partners, and other stakeholders.

Требования

• Mobile videography and photography skills, including composition, lighting, framing, and storytelling.
• Strong content creation skills for social media platforms, particularly Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Proficiency in video editing software and mobile editing applications (e.g. CapCut, Adobe Premiere Pro).
• Ability to create engaging short-form video content (Reels, Shorts, TikTok videos) aligned with brand objectives.
• Strong understanding of social media trends, algorithms, audience engagement techniques, and digital content best practices.
• Knowledge of branding, visual identity guidelines, and content consistency requirements.
• Excellent copywriting skills for social media captions and promotional content.
• Ability to plan, organise, and manage multiple content projects simultaneously while meeting deadlines.
• Strong interpersonal and communication skills to work effectively with students, academic staff, senior management, and external stakeholders.
• Creative thinking and the ability to generate innovative content ideas that enhance brand visibility and engagement.
• Basic understanding of social media analytics and performance reporting.

Условия

Contract basis position