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Talents In Games начинает поиск Product Marketing Manager для компании партнера Wargaming. Работа в офисе города Минск (Беларусь).

WG Nexus team is a new business unit at Wargaming that is focused on finding and developing unique cross-platform IPs for Wargaming, leveraging partnerships with external development studios.

What will you do?

• Define and set the marketing strategy (including all marketing assets, ASO analysis, improvements through A/B testing, etc.) for existing products together with the product team
• Dive into the new product publishing process: execute market and audience analysis, formulate consumer insights, fashion baseline brand, and market strategies, positioning, go-to-market planning
• Work closely with the UA Lead to set up the processes for campaign launches, and well as marketing asset creation and adaptation
• Implement the best practices to ensure the highest quality of marketing campaigns for each product
• Analyze, evaluate and refine all product marketing activities to boost product KPIs

What are we looking for?

• 2+ years of experience in a similar position in mobile industry (mobile apps and games)
• Strong App store optimization experience
• Skilled in running A/B tests
• Proven ability to increase user acquisition and revenue through marketing efforts
• Strong planning and budgeting skills
• Detail-oriented with the ability to work independently and manage multiple projects
• Well-versed in the mobile market
• Fluent English and Russian

What will help you stand out?

• Understanding of the game or app development process (preferably, mobile)
• Extensive experience managing and mentoring marketing teams
• Strong communication, presentation, writing, and editing skills
• Passion for games