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Keydev is on the lookout for a CRM Promotion Manager to join our CRM Team.

Responsibilities:

• Planning and coordinating СRM campaigns across different markets.
• Developing and implementing CRM strategies to drive customer engagement and retention.
• Analyzing customer and campaign data to identify trends, insights.
• Monitoring and reporting on CRM metrics.
• Developing and adapting campaign mechanics based on country specifics and target audiences.
• Collaborating with local teams to align campaign goals and processes.
• Ensuring timely campaign launches and quality control of execution.
• Conducting post-campaign analysis: data collection, performance evaluation, reporting, and optimization recommendations.
• Working with Jira, Confluence, and internal tools for task management, documentation, and workflow coordination.

Requirements:

• 1+ years in CRM, digital marketing, or campaign management.
• Experience in e-commerce, or other high-speed product domains.
• Proven track record in planning, launching and optimizing campaigns.
• Solid understanding of key marketing metrics.
• Experience in post-campaign analysis and actionable recommendations.
• Knowledge of segmentation and personalization strategies.
• Fluent in English (B1+ written and spoken).
• Detail-oriented, structured, and results-driven with the ability to manage multiple markets simultaneously.

Nice to Have:

• Understanding of CRM deep operations: retention mechanics, lifecycle journeys.
• Experience with BI tools (Tableau, Power BI, Looker).
• Experience in A/B testing and knowledge of experimental methodologies.
• Experience in managing campaign budgets.
• Experience with African market.

This position is planned to be created (promising).